In 2010 the Duluth Trading Company introduced a hard-working innovative and affordable apparel line called Everyday Workwear. As part of the in-house team I helped create the name, creative strategy, wordmark, and introductory catalog. Special thanks to Rick Kollath for cover illustration and product illustration and Mark Dambach for interior product illustration.
Dave’s natural aptitude for clean, helpful design principles pairs well with Duluth Trading’s legacy of more-is-more.
His catalog, logo, identity and packaging design reinforce this useful, fun man brand, and have helped make a positive impact on the Duluth customer experience.
Suz Harms, Vice President of Marketing & E-Commerce at Duluth Trading Company