Madison Sourdough is a world-class artisanal bakery located in Madison, Wisconsin. After steadily growing and establishing themselves as a favorite in Madison’s restaurants, coffeeshops, farmer’s markets, grocers and co-ops, they needed an identity update that adequately reflected their ideology and separated them from other local bakeries. Together we created an honest, approachable, and iconic identity that, while rooted in French tradition, feels uniquely American.
I got a call today from a woman in NYC who wanted to purchase a $100 gift card for her father who lives here. She said that she found us via our web site and was really impressed by what she saw. We’ve had several of these calls since our web site was completed. We never used to get these calls. Thanks, Dave.
David Lohrentz, Co-owner Madison Sourdough
Hired to design a brand-identity and revamped website for us, Dave has shown an excellent eye for design and style and in a broader sense, how design and style should both support and enrich our company’s brand. I am continually impressed by Dave’s work ethic, professionalism, and excitement for these projects. He is truly a pleasure to work with.
Andrew Hutchison, Co-owner Madison Sourdough